New and noteworthy brands to check out at the upcoming men’s wear trade fair.
Allegri is gearing up for a relaunch and will celebrate its return during Pitti Uomo.
The Italian outerwear company, which was acquired last year by Polaris, a Milan-based company controlled by Korean LG Fashion Corp., has mapped out a new course strongly focused on the brand’s heritage.
The new owners moved the production back to Italy; reorganized the company’s structure, hiring Matteo Zara as brand manager; closed Allegri’s three lines, opting for a single label, and instituted a new retail strategy, which includes the opening of several stores across China, Korea and Italy. Allegri will also unveil two doors in luxury fashion locations in Paris and Serravalle, Italy.
Paying homage to “Vitruvian Man” by Leonardo da Vinci, the Italian brand’s new collections feature the square and round geometric figures as iconic elements. They appear on the apparel in a series of details, with the lapel and buttons, zipper pulls and lining showing a checkered pattern.
As part of Zara’s fall collection, the retailer will offer a reinterpretation of the brand’s iconic raincoat that will be revisited in a contemporary way, using a stretch scuba fabric. The foldable monobreast zipped piece, which comes in a Plexiglas box, will be sold in select stores around the world.
Allegri’s archive includes about 11,000 pieces designed over the years by names such as Giorgio Armani, Viktor & Rolf, Romeo Gigli, Marithé + François Girbaud and Martin Margiela, and the new collection includes seven heritage outerwear styles. Case in point: a wool raincoat reproducing the first piece designed by Armani for Allegri in 1984.
In addition, a range of hybrid designs, such as a coat showing the traditional details of a classic trench, along with field jackets, padded jackets and blazers complete the offerings. The color palette is focused on black and blue, with hints of camel and military green.
Wholesale prices are about 350 euros, or $464 at current exchange.
In keeping with the brand’s core business, the new Allegri collection will be shown at Pitti’s Fortezza da Basso in a stand celebrating the rain. A preview of a short movie by Vittorio Bongiorno in the rain in Vinci will also be unveiled at the fair.
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For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
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The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty