New and noteworthy brands to check out at the upcoming men’s wear trade fair.


Allegri is gearing up for a relaunch and will celebrate its return during Pitti Uomo.

The Italian outerwear company, which was acquired last year by Polaris, a Milan-based company controlled by Korean LG Fashion Corp., has mapped out a new course strongly focused on the brand’s heritage.

The new owners moved the production back to Italy; reorganized the company’s structure, hiring Matteo Zara as brand manager; closed Allegri’s three lines, opting for a single label, and instituted a new retail strategy, which includes the opening of several stores across China, Korea and Italy. Allegri will also unveil two doors in luxury fashion locations in Paris and Serravalle, Italy.

Paying homage to “Vitruvian Man” by Leonardo da Vinci, the Italian brand’s new collections feature the square and round geometric figures as iconic elements. They appear on the apparel in a series of details, with the lapel and buttons, zipper pulls and lining showing a checkered pattern.  

As part of Zara’s fall collection, the retailer will offer a reinterpretation of the brand’s iconic raincoat that will be revisited in a contemporary way, using a stretch scuba fabric. The foldable monobreast zipped piece, which comes in a Plexiglas box, will be sold in select stores around the world. 

Allegri’s archive includes about 11,000 pieces designed over the years by names such as Giorgio Armani, Viktor & Rolf, Romeo Gigli, Marithé + François Girbaud and Martin Margiela, and the new collection includes seven heritage outerwear styles. Case in point: a wool raincoat reproducing the first piece designed by Armani for Allegri in 1984.

In addition, a range of hybrid designs, such as a coat showing the traditional details of a classic trench, along with field jackets, padded jackets and blazers complete the offerings. The color palette is focused on black and blue, with hints of camel and military green.

Wholesale prices are about 350 euros, or $464 at current exchange.

In keeping with the brand’s core business, the new Allegri collection will be shown at Pitti’s Fortezza da Basso in a stand celebrating the rain. A preview of a short movie by Vittorio Bongiorno in the rain in Vinci will also be unveiled at the fair.


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