New and noteworthy brands to check out at the upcoming men’s wear trade fair.
Allegri is gearing up for a relaunch and will celebrate its return during Pitti Uomo.
The Italian outerwear company, which was acquired last year by Polaris, a Milan-based company controlled by Korean LG Fashion Corp., has mapped out a new course strongly focused on the brand’s heritage.
The new owners moved the production back to Italy; reorganized the company’s structure, hiring Matteo Zara as brand manager; closed Allegri’s three lines, opting for a single label, and instituted a new retail strategy, which includes the opening of several stores across China, Korea and Italy. Allegri will also unveil two doors in luxury fashion locations in Paris and Serravalle, Italy.
Paying homage to “Vitruvian Man” by Leonardo da Vinci, the Italian brand’s new collections feature the square and round geometric figures as iconic elements. They appear on the apparel in a series of details, with the lapel and buttons, zipper pulls and lining showing a checkered pattern.
As part of Zara’s fall collection, the retailer will offer a reinterpretation of the brand’s iconic raincoat that will be revisited in a contemporary way, using a stretch scuba fabric. The foldable monobreast zipped piece, which comes in a Plexiglas box, will be sold in select stores around the world.
Allegri’s archive includes about 11,000 pieces designed over the years by names such as Giorgio Armani, Viktor & Rolf, Romeo Gigli, Marithé + François Girbaud and Martin Margiela, and the new collection includes seven heritage outerwear styles. Case in point: a wool raincoat reproducing the first piece designed by Armani for Allegri in 1984.
In addition, a range of hybrid designs, such as a coat showing the traditional details of a classic trench, along with field jackets, padded jackets and blazers complete the offerings. The color palette is focused on black and blue, with hints of camel and military green.
Wholesale prices are about 350 euros, or $464 at current exchange.
In keeping with the brand’s core business, the new Allegri collection will be shown at Pitti’s Fortezza da Basso in a stand celebrating the rain. A preview of a short movie by Vittorio Bongiorno in the rain in Vinci will also be unveiled at the fair.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews