As the world turns its focus to Brazil, the sophisticated, surfy Brazilian brand Osklen is looking beyond its home country with an advertising campaign shot in California, its first appearance at New York Fashion Week and plans to add U.S. retail stores.
A staple of São Paulo Fashion Week, Osklen, founded by former physician Oskar Metsavaht in 1989, will make its American runway debut at 3 p.m. on Sept. 11 at Lincoln Center. The brand spans many categories, including footwear, accessories and men’s wear, but the show will center on its women’s ready-to-wear.
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