By  on December 2, 2008

Staggered by relatively temperate winters in recent years and huge markdowns at retail this fall, outerwear makers are placing a greater emphasis on fashion and innovative marketing to generate sales next year.

Burlington Coat Factory, a 407-unit chain in 44 states, is revving up its fashion range, said vice president of coats and outerwear Cynthia Dunham. Instead of relying on basics for misses’ customers, which have driven sales for years, Burlington is amping up its contemporary and junior businesses with labels such as Miss Sixty. Military styles and plaids are performing well at retail, Dunham said.

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