NEW YORK — “Who hasn’t got enough stuff?” Simon Collins asked the audience at the “Green: The Trending Color in Fashion” event Thursday.
Collins, dean of the school of fashion at Parsons The New School for Design and the moderator of the event at the Condé Nast auditorium, was making the point that fashion and sustainability don’t immediately seem to have much in common. “Vivienne Westwood once said, ‘Don’t buy my clothes,’ when she was asked what she’d do about sustainability,” he said at the event, which was sponsored by H&M and Vogue.
Collins asked panelists Helena Helmersson, H&M’s global director of sustainability, and Catarina Midby, global head of fashion and sustainability communication, what a company of H&M’s size can do about sustainability. Midby explained that new care labels tell customers how to save resources by washing in cold water with less detergent. “Do you have to get David Beckham to wash [clothes] with cold water on his chest?” Collins asked, referring to the soccer star, who poses shirtless in an H&M underwear and sock ad campaign. “We need to use our stores and Web site to communicate that we now have conscious labels,” Helmersson said.
Collins wanted to know if customers really care about sustainability. Julie Gilhart, a consultant to Amazon and other companies, said, “You have to get into [consumers’] heads. They all want fashion, they want something less expensive or sometimes more expensive. You take a trend like high-waisted jeans and give it to them. The younger generation is coming up and is more educated. Smart companies are going to be thinking about the future. They’ll be ready.”
Midby said awareness of green materials has grown among consumers.
The question of whether fast fashion, with its frequent deliveries, contributes to shoppers buying more than they probably need arose. “Fashion itself has slowed down,” Midby said. “It’s not like trends change every week. Consumers make their own style.” Helmersson added: “We try to reduce the impact of our footprint. Our garment collection [recycling] initiative is crucial for us.”
“There needs to be a fundamental shift in the way we consume,” said Jasmin Malik Chua, Ecouterre editor. “We used to buy clothes that last. We’ve also lost our ability to mend things and sew and knit. Some companies are starting to offer free mending services.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)