After 30 years of specializing in dresses, Adrianna Papell is delving into better sportswear and footwear.

The New York-based company has hired Michael Smaldone as senior vice president and creative director. He will oversee the design of the sportswear, which is having a soft launch at retail this fall. Smaldone’s last post was with Talbots, where he helped to redefine the brand as chief creative director.

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