Guess’ brand-defining ads evoke a mood of vintage Hollywood glamour, but the company also maintains an active role with the current arts scene, including partnerships with — and an increasing presence at — events like the Toronto International Film Festival and the Coachella Valley Music and Arts Festival.
In fact, Guess’ multitasking mind-set has also gone to philanthropy. Recently, the company donated $2.5 million to the Gallatin School of Individualized Study at New York University to establish a visiting professorship for the study of fashion and fashion business.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"