By  on May 1, 2012

Guess’ brand-defining ads evoke a mood of vintage Hollywood glamour, but the company also maintains an active role with the current arts scene, including partnerships with ­— and an increasing presence at — events like the Toronto International Film Festival and the Coachella Valley Music and Arts Festival.

In fact, Guess’ multitasking mind-set has also gone to philanthropy. Recently, the company donated $2.5 million to the Gallatin School of Individualized Study at New York University to establish a visiting professorship for the study of fashion and fashion business.

 

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