By  on December 10, 2012

MILAN — Peuterey is entering the Chinese market.


In the span of five years, the Italian outerwear brand owned by Lucca, Tuscany-based Peuterey Group SpA, plans to open 30 doors in China, increasing by eight times its presence in the Far East market. In Asia, which now accounts for 5 percent of the brand’s total business, Peuterey currently sells its collections in Japan and Korea.

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