By  on August 25, 2008

Their collections focus on having fun in the sun, partying on the patio, relaxing at the spa or just living the good life, but casual lifestyle designers aren’t taking it easy when it comes to building their businesses during a recession.

As more consumers take a buy now, wear now approach to shopping for fashion — and retailers in turn buy closer to need amid fears of committing budgets too far ahead and winding up with too much inventory — designers are rethinking their growth strategies.

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