Their collections focus on having fun in the sun, partying on the patio, relaxing at the spa or just living the good life, but casual lifestyle designers aren’t taking it easy when it comes to building their businesses during a recession.
As more consumers take a buy now, wear now approach to shopping for fashion — and retailers in turn buy closer to need amid fears of committing budgets too far ahead and winding up with too much inventory — designers are rethinking their growth strategies.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)