To celebrate its 60th anniversary, Playboy has teamed up with Special Product Design to create a series of apparel and accessory items that reflect the brand.
There’s a Lucien Pellat-Finet cashmere sweater for $3,000, a gold rabbit necklace in collaboration with Hillier, $800, and tights designed by Onyva, $50. There are also mugs, nail art, caps and T-shirts with the legend PLBY and a small rabbit logo.
“Since the company was taken private in 2011, we revamped our licensing portfolio to focus on long-term relationships with high quality and design,” said Matt Nordby, president of global licensing for Playboy Enterprises. Marc Jacobs designed a limited-edition Kate Moss T-shirt in the fall and is creating a few pieces for his fall collection.
Hysteric Glamour men’s and women’s collections are available in Japan and Supreme x Playboy streetwear will be sold in the U.S. The collection includes Vans sneakers, football jerseys and hooded jackets in black-and-white leather with the bunny logo on the sleeves.
“It was important for us to represent the brand as a design-driven lifestyle brand and continue to market its global appeal,” said Nordby. “We’ve had Andy Warhol and Salvador Dalí curate our magazine. We often focus our collaborations at the cross section of contemporary art and fashion.”
The products launched in pop-up shops in stores around the world, including Colette in Paris, where a Hello Kitty x Playboy x Collette range bowed last week. There are pop-ups at Isetan in Tokyo; Lane Crawford in Hong Kong, Shanghai and Beijing, and ZoZo Villa at zozo.jp. Select items will also be available on playboystore.com.
“Our social media network is promoting the collections,” Nordby said. “We have 19 million followers.”
Playboy’s consumer products are sold in 25,000 stores in 180 countries. The products do $1 billion in sales annually, Nordby said.
“We gave our partners interpretive freedom and flexibility in a way that adheres to certain style parameters,” he said. “We don’t want to take away their aesthetic. Our goal is to inspire new designers interacting with the brand.”
Nordby said Playboy has been investing in doing collaborations with select partners and bringing them to market. “We’re consolidating our portfolio to get fewer, bigger licensees,” Nordby said. “Most people think of Playboy as a media asset, but it’s really a global brand.”
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)