By  on September 27, 2011

Long overlooked by major retailers and brands, the plus-size market is finally getting some attention.

Next month, The Limited launches eloquii by The Limited, a division catering to full-figured women with designs “in the same spirit” as the main chain. “There will definitely be a common sensibility between the two brands,” Linda Heasley, chief executive officer of The Limited, told WWD exclusively.

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