As a collection of women’s resources moveS from Project to WWDMAGIC’s new segment called Premium, many vendors look to entice retailers’ sense of value, fine-tuning merchandise and trimming prices while maintaining a certain eye appeal and quality.
Ravi Bhushan, marketing manager of Chaudry, said tinkering with the fabrication of his Los Angeles-based line’s sweaters proved to be a savvy business decision. More than one year ago, the line’s designer and chief executive officer, Krishan Chaudry, looked at ways to craft an expensive-looking sweater that would retail for under $100. The result was a collection of knits fusing thin and thick yarns of rayon, cotton and mohair, wholesaling for $44 to $69.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)