By  on February 3, 2009

As a collection of women’s resources moveS from Project to WWDMAGIC’s new segment called Premium, many vendors look to entice retailers’ sense of value, fine-tuning merchandise and trimming prices while maintaining a certain eye appeal and quality.


Ravi Bhushan, marketing manager of Chaudry, said tinkering with the fabrication of his Los Angeles-based line’s sweaters proved to be a savvy business decision. More than one year ago, the line’s designer and chief executive officer, Krishan Chaudry, looked at ways to craft an expensive-looking sweater that would retail for under $100. The result was a collection of knits fusing thin and thick yarns of rayon, cotton and mohair, wholesaling for $44 to $69.

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