By  on April 9, 2009

Under pressure from retailers, designers in the contemporary arena are more price-focused than ever in an effort to entice customers back into stores.

The sector was created as an alternative to high-priced designer clothing, offering product with a designer aesthetic at a lower price point. With deep reductions in consumer spending during the recession, contemporary designers are trying to offer even lower-priced product without sacrificing quality — a difficult challenge as manufacturing costs keep rising.

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