By  on March 12, 2014

HONG KONG — With the completion of its second edition here last month, The Hub trade show appears to be gaining traction as an important link for niche brands seeking to expand into the Asian market.

This year’s show, held Feb. 25 to 27 at the AsiaWorld-Expo, attracted 118 brands, up 20 percent from the inaugural show in August. Most labels were from Europe, but there was an increase in brands from Asia, especially China, looking for international exposure. In line with the last edition of the fair, about 3,000 people attended the event, organizers said.

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