By  on July 17, 2013

Lisa Sun, a graduate of Yale University, spent 11 years at McKinsey & Co., working with luxury clients. When she received her first professional review at the age of 22, her supervisor told her that at times she came across as young and overly enthusiastic and lacked “gravitas.” That stung, and she spent the next decade trying to attain gravitas in both her demeanor and clothing.

Sun, 33, left the consulting world to start her own business, offering what she called “the perfect dress.” On Tuesday, she launched her own brand, appropriately named Project Gravitas, which is being sold exclusively on her Web site, projectgravitas.com.

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