In an effort to further distin-guish itself from competitors, Project Las Vegas is initiating a new program in which select vendors create designs that will be exclusively available at the trade show in September. Dubbed “Project Special Cut,” the debut effort includes 18 vendors that will be selling Project-specific men’s and women’s designs, including jeans, jackets, dresses, footwear, eyewear and accessories.
The designs will be showcased in a purpose-built gallery near the show’s entrance to call attention to the program and the participating vendors, which include Gant, Vael, Ever, Grenson, NSF, L.A.M.B., J.W. Brine, Property Of and Cutler & Gross.
Additionally, Project is publishing a book detailing the Special Cut initiative, which includes photos, profiles of the participating brands and interviews with the designers. It will be sent to 1,000 top retail buyers who attend the show.
“It’s about adding extra layers to the Project trade show experience, creating excitement for buyers and giving them what’s new and next,” said Sam Ben-Avraham, president of Project, a unit of Advanstar Fashion Group. “We’ve chosen leaders in their categories, and the best of every niche, to be included in the debut of Project Special Cut.”
Other trade shows vying for brands and buyers in Las Vegas include MAGIC, Pool, ENK Vegas, Capsule and MRket.
Many of the Special Cut designs were inspired by the six-year-old trade show, which will be staged in Las Vegas Sept. 1 to 3. AG Adriano Goldschmied’s Project Six Year jeans feature a wash that looks like the denim has been worn in for that amount of time. Similarly, Initium Eyewear designer Darin Dennee noted of his Special Cut frames: “I usually drive out to Project from Southern California in the evening after work, so I took the lens color inspiration from the Vegas skyline I usually see as I descend the bowels of Vegas.”
Other participating brands in Special Cuts include Coal Headwear, Nation, Matt Bernson, Line, Spindle & Canister, Karen Zambos and Twelfth Street by Cynthia Vincent.
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