By  on February 25, 2009

With about 750 brands spread across 300,000 square feet of the Mandalay Bay Events Center, Project Las Vegas was downsized from its previous 550,000-square-foot home at the Sands Expo and Convention Center. The factors were the intentional migration of brands to the new Premium section of MAGIC, as well as the slow economy.

Although the trend-driven show was smaller, it still exerted significant gravitational pull on retailers, and traffic was heavy and steady on the show floor, vendors said. Against the backdrop of low expectations, many attendees said the season has proven stronger than anticipated.

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