Puma has signed on as a founding partner of Women’s Professional Soccer and all WPS franchises. Starting in April 2009, the multiyear partnership makes Puma the official sport and lifestyle apparel, footwear and equipment supplier of WPS for on-field and off-field events. The partnership is intended to provide a platform for Puma to grow its women’s activewear business as well as its soccer business.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"