Leisure Brands Ltd. has entered a license agreement that will allow the company to distribute, sell and promote men’s sportswear, golf apparel and accessories under the Izod and Izod Golf brands throughout South Africa. The partnership will leverage Leisure Brands and position the company within the South African golf apparel market. The deal runs through December 2016.
“We selected Leisure Brands as our partner for this next avenue of growth for the brand given their positioning as the leading marketer and distributor of golf apparel in South Africa and their understanding of the region and its consumer base,” said Ken Wyse, president of licensing for PVH Corp. “We are excited about the opportunities to grow Izod with Leisure Brands and we look forward to working together to build a successful presence in South Africa.”
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