CULVER CITY, Calif. — Quiksilver Inc. and champion surfer Kelly Slater are introducing an apparel line aimed at adventurous globe-trotters.
The line, called VSTR, will launch this spring, offering sportswear that mixes function with understated design and quality fabrics. Pronounced “visitor,” VSTR is an acronym for visiting, surfing, traveling and responsibility. The target customer is a man of any age, with a slightly higher income and a bout of wanderlust. The brand summarizes its philosophy as “modern travel essentials for the ocean, road and the journey in between.”
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