By  on February 4, 2009

NEW YORK — “Runway to reality” is no longer just a catchphrase this fashion week.

After testing the concept quietly last September, QVC is moving full steam ahead with its runway show at Mercedes-Benz Fashion Week, where, on Feb. 14, the shopping network plans to stage a live runway show and two-hour selling portion of the pieces from the runway on TV. It means the spring merchandise can land in shoppers’ homes within two days of the show — and months before the fall collections, also on view that week, hit the stores.

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