The new Rachel Rachel Roy collection will ship to Macy’s, where it will be sold exclusively, in about three weeks — and Roy is already planning her own retail venture.
The designer, who sold a 50 percent stake of her business to Jones Apparel Group last year, will open a pop-up shop in Manhattan’s SoHo section at 111 Spring Street on Sept. 10. The unveiling of the shop is timed with the start of New York Fashion Week and the Fashion’s Night Out shopping event that evening. The 1,800-square-foot space will house the entire collection of Rachel Rachel Roy merchandise ranging from contemporary sportswear and dresses to footwear, jewelry and handbags. The store, which will only remain open for about 10 days — or until all merchandise is sold out — is a preview of what’s to come from the designer, who plans to open pop-up shops in others cities following New York.
Roy said the store will provide a snapshot into her point of view and will convey the full message of what the Rachel Rachel Roy brand is about.
“Having your own store is the only medium through which you get to tell your story to the customer in its complete essence,” Roy said. “I absolutely hope to have my own store one day, and to me, launching the Rachel Rachel Roy pop-up store is the most appropriate first step in that path.”
Roy said she plans to be in the store regularly to work with customers.
“What’s special about the pop-up store is that, due to the short-lived nature, I am able to fully devote myself and interact with my customers on a daily basis,” she said. “I grew up working in retail, so it’s rewarding for me to now have my own space, personally fit the customers and be able to hear their feedback directly.”
Stacy Lastrina, Jones Apparel Group’s executive vice president of marketing, said they plan to open with a bang. The store, which will be decked out in art by famed New York graffiti artist George “SEN One” Morillo, will have SEN One creating custom pieces for customers to purchase. Opening night will be hosted by musical artist Estelle. In addition, a graffiti-printed ice cream truck will be parked outside the store, giving out free ice cream to passersby. A percentage of proceeds (which is still being worked out) from sales at the store will benefit New Yorkers for Children.
“Our ultimate goal here is to bring a working lab to engage the downtown consumer,” Lastrina said. “Customers will get the total experience for what the brand is all about.”
The Rachel Rachel Roy apparel collection, which retails for between $59 and $299, includes an array of sportswear options such as stonewashed denim skirts; fake leather jackets and fake fur vests; long, chunky cardigans; Modal jersey dresses, jumpsuits and tops; crystal-embellished cotton jersey T-shirts; brushstroke-printed jackets and coats, and bright pink leopard-printed skinny jeans. In addition to apparel, there is a large selection of accessories, including footwear, handbags and jewelry, all retailing for less than $250.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews