The designer, who launched her Rachel Rachel Roy contemporary brand exclusively with Macy’s this fall, is unveiling another full sportswear collection called Rachel Roy Signature, meant to sit in the bridge department. The concept, according to Rachel Roy New York president Stephen Ruzow, was to create a “modern bridge” line that sits at the opening price point on the floor, but still offers the signature elements Roy has become known for in her high-end Rachel Roy Collection label. The new brand will roll out to specialty and department stores for spring selling.
“We’ve seen a real need for a line like this from our retail partners,” Ruzow explained. “They need to have lower-priced merchandise on the floor, but aren’t willing to sacrifice the quality. I also thought that we had a void here internally between the Collection line and the Rachel Rachel Roy line. I think we’ve managed to fill that with the Signature line.”
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