Looks from the first Reclothing Bank show. The line is designed by Zhang Na, perhaps best known for her main Fake Natoo.
SHANGHAI–A labor of love for Chinese designer Zhang Na, Reclothing Bank takes recycled clothing to fashionable heights.Since 2011, Zhang has been working on Reclothing Bank and in recent years the concept has mushroomed to basic, ready-to-wear as well as custom lines – available through local multi-brand retailers and Fake Natoo’s WeChat store. Zhang is best known in China as the designer of the Fake Natoo brand.On Wednesday, the brand held its first fashion show, with 80 looks paraded on a makeshift catwalk in the courtyard of a dilapidated laneway in Shanghai’s downtown Jing’An District. The location was appropriate as it too is about to be recycled, in the near future it will be completely renovated to become a trendy eating and drinking enclave.Reclothing Bank sees old garments either upcycled into new designs, as with a pinstriped business shirt reimagined as a voluminous coverall with buttons down the back, or various pieces brought together, as in a long coat made up of many patches of different washes of denim.According to Zhang, it took her almost six years to feel ready to hold a show because this is how long it’s taken her to work out an integrated design and production process to be able to make Reclothing Bank’s clothing available to scale.In China, where environmental sustainability continues to be a major talking point at every level of society – from the central government to ordinary people going about their business in smog-choked cities – the green angle is seen as a plus.An added complication for Zhang and her Reclothing Bank brand, however, is the reticence of Chinese people to wear second-hand or vintage items because of a cultural superstition about the spirit and luck of the previous owners staying in the garments. Rather than fighting this traditional idea, Zhang tried to embrace and re-contextualize it to make people more comfortable.“Reclothing Bank is about more than environmental protection, it provides another choice in the way we treat and look at the past,” she said, adding that the brand has partnered with disinfecting factories to reassure consumers about quality and cleanliness.“Now, we can make the recycling materials into new fabrics and also make the remade fabrics and stock fabrics into new garments. I believe that the step of disinfecting and cleaning is really necessary,” Zhang said.“As long as we get these messages across, I believe that more and more people will be willing to accepted remade clothing. As designers, isn't our responsibility to lead the public opinion, rather than be followers?”Reclothing Bank has also partnered with local NGOs and 1 percent of proceeds from sales go directly to environmental protection organizations, with donations tracked and published on the Reclothing Bank website.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews