The Cerritos, Calif.-based online retailer will open a 2,500-square-foot, gallery-style store on Saturday, Revolve’s first retail location since the company started more than five years ago.
The minimalist space, once a hair salon, will display art pieces along the walls — all for sale. The current installment is a series of square graphic-style paintings by artist MWM.
Michael Mente and Mike Karanikolas founded the Revolve online store in 2003; Los Angeles and surrounding cities account for about 8 percent of total sales, with 80 percent of revenues coming from the U.S. and 20 percent from abroad. Mente is projecting a 25 percent increase in sales this coming year.
“We could not sell one item in the store and we’d still be in good shape financially, this is more to show the world physically who we are,” said Mente. “We like the clean, minimal aesthetic. The idea is to keep the spotlight on the clothes.”
Revolve is on a popular stretch of Melrose Avenue that’s home to Theory, Nanette Lepore, and soon Vera Wang, though the company came very close to opening a brick-and-mortar location about three years ago on the boutique-rich stretch of Los Angeles’ Third Avenue. Mente said it made more sense to wait until business was strong enough that the store could host events and parties and function as a showpiece for the contemporary collections it carries. Collections the firm sells include L.A.M.B., Citizens of Humanity and Abaeté. Revolve has a five-year lease on the Melrose Avenue space, with a five-year extension clause.
The shop will carry about 10 percent of the 500-plus brands available on the RevolveClothing.com Web site, offerings that will change every few weeks to keep in step with customer buying habits and new arrivals.
“It’s a little like curating a collection in an art gallery,” Mente said.
The site’s new “try-on” feature will allow local shoppers to request an online item be sent from the Cerritos warehouse to the store to sample the fit and style.
The shop, like the site, will continue to work with celebrity stylists such as Nicole Chavez and Eric Damon. Actress Scarlett Johansson wore two dresses from Revolve.com for recent “Vicky Cristina Barcelona” press interviews, but courting celebrity clientele, Mente said, is not Revolve’s goal.
“Other people have built their business around celebrity following and that’s great, but us trying to do the same thing wouldn’t make sense,” he said. “We welcome that element, and will service it as best we can, but we’re certainly not building our business around it.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast