By  on November 15, 2011

Robert A. McDonald, chairman, president and chief executive officer of Procter & Gamble Co., opened the WWD Apparel and Retail CEO Summit early Monday morning with a ringing call to action. There is no ambivalence in his mind about the role that his $83 billion consumer products behemoth — and other companies — should play in the world.

“The one overarching factor that has driven P&G’s growth and success is the constancy and pervasiveness of our company purpose, which is to touch and improve lives, now and for generations to come,” he said. “We integrate responsibility for improving lives into every aspect of our business and operations. When we do this well, our business grows faster, our relationships grow stronger and the contribution we make today and for generations to come grows larger.

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