It’s been a rocky winter for Rocawear — but the biggest brand in the urban space is adjusting to the new realities of retail, said company executives in an exclusive interview with WWD.
Last month, men’s licensee Roc Apparel Group LLC laid off 28 of its 56 employees at its Manhattan headquarters, according to a New York State Department of Labor filing, and published reports were quick to sound an impending death knell for the Iconix Brand Group Inc.-owned label. Rocawear founder Shawn “Jay-Z” Carter was said to be abandoning the brand.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)