By  on February 2, 2012

It’s been a rocky winter for Rocawear — but the biggest brand in the urban space is adjusting to the new realities of retail, said company executives in an exclusive interview with WWD.

Last month, men’s licensee Roc Apparel Group LLC laid off 28 of its 56 employees at its Manhattan headquarters, according to a New York State Department of Labor filing, and published reports were quick to sound an impending death knell for the Iconix Brand Group Inc.-owned label. Rocawear founder Shawn “Jay-Z” Carter was said to be abandoning the brand.

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