Saks Fifth Avenue is shuttering 16 of its 18 bridal salons to make room for higher-growth businesses.
The luxury retailer plans to maintain its leading bridal locations in the New York flagship and the Beverly Hills store, a company spokeswoman said. December will be the last month the closing salons will take orders.
In response to the recession and downturn in luxury sales, the retailer has intensified cost-cutting and slashed prices before Black Friday.
“The Bridal Salon selling space will be reutilized in a strategic way that will vary market by market depending on that specific store’s matrix and layout,” the spokeswoman said. “It had been under consideration for some time. As always, it’s critical for Saks Fifth Avenue to appropriately and wisely allocate our resources to higher-growth businesses, especially in this current environment. This decision will allow us to concentrate our Bridal Services exclusively in our most established bridal salons in our New York and Beverly Hills locations. Saks Fifth Avenue’s goal is to offer an exceptional and comprehensive assortment of products to our clientele.”
The retailer will close bridal salons in South Coast Plaza in Costa Mesa, Calif.; Houston; Atlanta; St. Louis; Tysons Corner, Va.; Richmond; Bal Harbour, Fla.; Birmingham, Ala.; Boca Raton, Fla.; Columbus, Ohio; Chicago; Indianapolis; Plano, Tex.; San Francisco, Short Hills, N.J., and Dallas. In these markets, there will be a series of bridal sales beginning in January and continuing through May.
Known for its high-end labels, Saks sells bridal collections from Amsale, Angel Sanchez, Carolina Herrera, Christos, Edgardo Bonilla, Elizabeth Fillmore, Jenny Packham, Junko Yoshioka, Kenneth Pool, Melissa Sweet, Monique Lhuillier, Oscar de la Renta, Platinum, Reem Acra, Tomasina, Ulla Maija and Vera Wang.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews