By  on May 21, 2009

Sean John has made its first major apparel foray into a market outside North America via an exclusive distribution agreement with Spanish department store El Corte Inglés. The upscale retailer has installed shop-in-shops in six stores in Spain, which are carrying Sean John men’s sportswear, outerwear, suits, dress shirts, ties and accessories.

Sean John’s two fragrances, Unforgivable and I Am King, both licensed to the Estée Lauder Cos. Inc., were previously distributed in European markets, including Spain. “We had a lot of success with the scents in Spain, and we decided this would be an ideal partnership for our first apparel launch in Europe,” said Dawn Robertson, president of Sean John.

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