LONDON — Sean “Diddy” Combs wants to plant a fashion flag in Europe.
Combs on Monday introduced the Sean John label he founded in 1998 to London, where he met with retailers and potential licensing partners to explore selling the collection here.
“We had planned on [bringing the collection to Europe] three years ago but then the recession came and we really wanted to focus on making sure we stayed consistent in the U.S.,” said Combs, who wore a custom-made Sean John suit. “But right now with what’s going on economically in Europe there’s opportunities, because people still need exciting things going on in their stores to keep people coming in…we feel now the time is right to really start the conversation.”
Combs and his team arrived with a selection of men’s and women’s looks, along with accessories, which they showed at a light-filled suite at the Sanderson Hotel to give potential partners a taste of the label. A Sean John spokeswoman said the brand could begin retailing in Europe as early as fall 2011.
“The feedback we’ve been hearing…is that the aesthetic has surprised some people — it already does feel like it has a European flair to it,” said Steve McSween, vice president of design for sportswear and licensed collections at Sean John. “There’s historical men’s references, but just done a little cooler and a little cleaner to epitomize [Combs’] lifestyle.”
Combs added, “I think, if anything, our product is more appealing to Europe now than ever.”
The spring 2011 collection on show included men’s sweaters with intarsia military motifs, slim fit men’s jeans in faded khaki washes and silk bomber jackets. Sean John men’s suiting, produced under license with Peerless, including pieces such as a navy blazer with silver buttons, was also on display. In addition, the label showed some women’s wear, such as tailored leather jackets and puff-shouldered bomber jackets, which it produces with Icer Brands.
The price points for the line in Europe will depend on licensing and retail partners, McSween said. The label would likely aim for a market in Europe that is similar to its prime U.S. niche, 25- to 28-year-old men.
“They’re making a little money, they’re spending a little money, and they’re realizing that they’ve got to up their game when it comes to putting their attire together,” McSween said of the demographic. “[Sean John isn’t] ahead of trend, it’s on trend.” He noted that the brand also attracts a 40-plus customer, who has been buying from the label since it launched.
Combs said the European buyers who had seen the collection were surprised. “Almost anyone who has come here today was like, ‘I thought the product would have logos on it, I thought it would be baggy,’ when actually it’s timeless fashion, it has a little aspiration and it’s very clean…it’s great product,” he said.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye