NEW YORK — Seven For All Mankind is stepping up its expansion efforts in Asia.
The Los Angeles-based premium denim label, owned by manufacturing giant VF Corp., said this week that it had reached a distribution agreement with South Korea’s Cheil Industries Inc. Terms of the agreement were not disclosed, but include the planned opening of six shops-in-shops in major department stores this year.
“[Cheil Industries] has over 50 years of experience in the fashion and textiles industry, as well as the motivation to build a strong retail business for us in Korea,” said Giuliano Sartori, vice president and general manager of Seven’s Asia-Pacific division.
Cheil was founded in 1954 and entered the fashion business in the Eighties. The company currently holds sportswear and accessories distribution agreements for a number of leading fashion labels, including Theory, Issey Miyake, Givenchy, Nine West, Easy Spirit and Fubu.
Seven’s South Korea deal comes a little more than a month after the brand said it had found a distribution partner to expand its presence in Hong Kong and China. On June 25, Seven revealed it had reached an agreement with Fairton International Group Ltd. to open between 30 and 40 stores throughout the region over the next five years.
Like the South Korea agreement, Seven partnered with an established firm handling a long list of established labels. Fairton, founded in 1955, operates stores in Hong Kong, Mainland China, Taiwan and Macau and counts brands such as Jean Paul Gaultier, MaxMara and Kookai among its client list.
The China partnership was quick to bear fruit. On July 3, Seven opened its first international store in Hong Kong’s IFC mall. Seven and Fairton have targeted Beijing, Shenzhen, Guangzhou, Macau and Taipei, Taiwan, for future store locations in the region.
Mike Egeck, chief executive officer of Seven and president of VF’s contemporary brands division, told WWD in May that growth in Asia would center on company-owned retail as the primary avenue of distribution. Ultimately Egeck believes the Asian market has the potential for more than 100 stores.
“If you want to build a great consumer brand in today’s world, you need these showcase stores to speak directly to the consumer,” he said.
Meanwhile, the brand is moving forward on the goal of opening between 100 and 120 stores in the U.S. On Aug. 7, the label opened the doors of its first New York flagship. The 3,000-square-foot store at 394 West Broadway in SoHo is Seven’s fourth full-price domestic unit — joining stores in Los Angeles, Dallas and Malibu, Calif. — and also its largest.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye