NEW YORK — Seven For All Mankind is stepping up its expansion efforts in Asia.
The Los Angeles-based premium denim label, owned by manufacturing giant VF Corp., said this week that it had reached a distribution agreement with South Korea’s Cheil Industries Inc. Terms of the agreement were not disclosed, but include the planned opening of six shops-in-shops in major department stores this year.
“[Cheil Industries] has over 50 years of experience in the fashion and textiles industry, as well as the motivation to build a strong retail business for us in Korea,” said Giuliano Sartori, vice president and general manager of Seven’s Asia-Pacific division.
Cheil was founded in 1954 and entered the fashion business in the Eighties. The company currently holds sportswear and accessories distribution agreements for a number of leading fashion labels, including Theory, Issey Miyake, Givenchy, Nine West, Easy Spirit and Fubu.
Seven’s South Korea deal comes a little more than a month after the brand said it had found a distribution partner to expand its presence in Hong Kong and China. On June 25, Seven revealed it had reached an agreement with Fairton International Group Ltd. to open between 30 and 40 stores throughout the region over the next five years.
Like the South Korea agreement, Seven partnered with an established firm handling a long list of established labels. Fairton, founded in 1955, operates stores in Hong Kong, Mainland China, Taiwan and Macau and counts brands such as Jean Paul Gaultier, MaxMara and Kookai among its client list.
The China partnership was quick to bear fruit. On July 3, Seven opened its first international store in Hong Kong’s IFC mall. Seven and Fairton have targeted Beijing, Shenzhen, Guangzhou, Macau and Taipei, Taiwan, for future store locations in the region.
Mike Egeck, chief executive officer of Seven and president of VF’s contemporary brands division, told WWD in May that growth in Asia would center on company-owned retail as the primary avenue of distribution. Ultimately Egeck believes the Asian market has the potential for more than 100 stores.
“If you want to build a great consumer brand in today’s world, you need these showcase stores to speak directly to the consumer,” he said.
Meanwhile, the brand is moving forward on the goal of opening between 100 and 120 stores in the U.S. On Aug. 7, the label opened the doors of its first New York flagship. The 3,000-square-foot store at 394 West Broadway in SoHo is Seven’s fourth full-price domestic unit — joining stores in Los Angeles, Dallas and Malibu, Calif. — and also its largest.
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)