By  on May 29, 2012

Russell Simmons has a new partner for the relaunch of his Argyleculture men’s label this fall — Joseph Abboud.

The hip-hop mogul came up with the concept for Argyleculture, which is preppy-inspired and targeted to what he calls the “urban graduate,” when he was with Kellwood Corp., which purchased Simmons’ Phat Farm business for $140 million in January 2004. When Simmons split with Kellwood in 2007, he took the Argyleculture label with him.

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