BERLIN — The new Sisley store here not only launches a new format for the Italian label but physically illustrates what Sisley chief Paolo Battacchi called “phase one of a clear 360-degree repositioning of the brand in terms of product, distribution, store concept and communication.”
Located in a small, historic house on Neue Schönhauser Strasse and flanked by contemporary players like 14 oz. and The Kooples, the flagship looks more like a residence than a store. The traditional, period multipane windows have no display function, and reveal only a lack of bright lighting in the rooms inside, while the Sisley name subtly appears on the stone facade, and atop a filigree gold bar jutting out from the side in an old-fashioned manner.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"