BERLIN — The new Sisley store here not only launches a new format for the Italian label but physically illustrates what Sisley chief Paolo Battacchi called “phase one of a clear 360-degree repositioning of the brand in terms of product, distribution, store concept and communication.”
Located in a small, historic house on Neue Schönhauser Strasse and flanked by contemporary players like 14 oz. and The Kooples, the flagship looks more like a residence than a store. The traditional, period multipane windows have no display function, and reveal only a lack of bright lighting in the rooms inside, while the Sisley name subtly appears on the stone facade, and atop a filigree gold bar jutting out from the side in an old-fashioned manner.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)