Chaiken, the San Francisco-based sportswear brand, is putting the pieces together to become a factor again in the fast-growing contemporary market.
The brand, which was relaunched in 2010 as Chaiken and Capone and has since gone back to the simpler Chaiken, is building on several fronts. The company relaunched its Web site, designed by Sweden Unltd.; is beginning to show major specialty stores the collection, and has hired Jeffrey Chow as design director. Other moves in the past year and a half were the naming of a president, David Lazar, who is based in San Francisco, and the hiring of Kim Vernon, president and chief executive officer of Vernon Co., as a business consultant.
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