Claire Stansfield, one of the founders of C&C California, is returning to the brand today as creative director of design and marketing.
In her new role at the Perry Ellis International Inc.-owned brand, Stansfield will oversee design, marketing and public relations. She is based at the company’s Los Angeles offices and reports to Oscar Feldenkreis, president and chief operating officer of Perry Ellis.
“We are sorry we didn’t do this sooner,” Feldenkreis said. “Claire’s knowledge of the essence of the brand will make it much stronger than it has ever been before. Also, with the resources available at PEI, we will regain our market share that we lost over the last three years.”
Stansfield founded C&C California with her longtime friend Cheyann Benedict in 2002. Their mission was to become the go-to brand for the perfect T-shirt. Soon, the brand became known for its vintage-inspired shirts available in super soft fabrics and a huge array of colors. The brand caught the attention of Liz Claiborne Inc. in 2005, which purchased it from the founders for $28 million. Benedict left the company shortly after, while Stansfield stayed until 2007, just before the birth of her second son. Perry Ellis acquired C&C and Laundry by Shelli Segal from Claiborne in February 2008 for $37 million.
“I just needed to take some time off to be with my two little boys, but I really missed being at the company,” Stansfield said. “I really want to bring the brand back to its original roots and get back to that buttery soft cotton fabric to create the easy, chic California clothing we were always known for.”
Today, C&C California sells in better department and specialty stores including Macy’s, Bloomingdale’s and Lord & Taylor. There are also additional categories such as sportswear, dresses and swimwear. Stansfield’s first collection will be for spring 2010.
“I’m really looking forward to getting back in touch with the boutiques I used to work with, just to find out what they want to see from C&C,” Stansfield said. “We are going to come back really strong.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast