By  on July 31, 2014

Backpacks. Bomber jackets. Bucket hats. It’s apparent that the Nineties have made a strong comeback — and with it, a wave of streetwear nostalgia.

Streetwear is in its fifth iteration with everyone from megabrands such as Nike, Adidas and Timberland, to traditional labels such as Brooks Brothers and up-and-coming designers like Off-White tapping into its aesthetic. Its resurgence, both in terms of fashion influence and revenue, stems from a variety of factors, including the growing importance of Generation Z consumers; the boom in activewear as everyday apparel, and the exponential increase in online shopping, which enables even the smallest of labels to gain worldwide distribution.

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