Backpacks. Bomber jackets. Bucket hats. It’s apparent that the Nineties have made a strong comeback — and with it, a wave of streetwear nostalgia.
Streetwear is in its fifth iteration with everyone from megabrands such as Nike, Adidas and Timberland, to traditional labels such as Brooks Brothers and up-and-coming designers like Off-White tapping into its aesthetic. Its resurgence, both in terms of fashion influence and revenue, stems from a variety of factors, including the growing importance of Generation Z consumers; the boom in activewear as everyday apparel, and the exponential increase in online shopping, which enables even the smallest of labels to gain worldwide distribution.
"I love to fight and I got into a lot of trouble, so instead, I thought I'd do it professionally," says Bellator MMA fighter Liam McGeary. #wwdfashion (📷: @andyboyle; Interview by @jeanpalmieri; Styled by @thealexbadia)