The Tailory New York, which was established last year to create custom clothing for Manhattan professionals and skews mostly toward men’s wear, wants a bigger piece of the women’s business.
The company has a multiprong strategy to aggressively pursue a female clientele: referrals from current customers; social media (collaborating with female style bloggers and influencers); trunk shows; hosting female-focused events on a quarterly basis, and even doing office visits. Its business is 70 percent men’s wear and 30 percent women’s wear, but founder Shao Yang hopes to even that out by attracting female lawyers, financiers, real estate agents and media entrepreneurs.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"