NEW YORK — Lisa Perry, the queen of colorful dresses, happy accessories and home items, today is opening a pop-up store at 134 Spring Street here.
The store is in a space formerly occupied by Hogan between Wooster and Greene streets and across the street from Chanel.
Perry and her team spent the last few days painting the 2,500-square-foot unit and walking over racks of bright A-line dresses from her West Broadway headquarters, which also served as a retail space. That second floor space will now serve exclusively as her showroom and design studio.
Perry is bringing her whimsical touches to the new temporary boutique, from her clothes to furniture and bedding. It also features items she has been inspired by over the years, from coffee table books to costume baubles, rare DVDs and Heller dishware.
“I cannot believe this shop has come together in two days,” Perry said on Wednesday. “Everybody who came into my space [on West Broadway] loved it so much and always said, ‘You should really be on street level.’ I wasn’t doing the volume I needed to up there.”
The designer’s real estate broker encouraged her to consider a lease for a pop-up store in Manhattan, since such deals are easier to find in the current economic climate. “I walked the streets of SoHo, and she showed me this space which is perfect,” Perry said.
Perry has already opened similar concept stores in Palm Beach, Fla., and Sag Harbor, N.Y.
While the initial plan is to keep the Spring Street store open for July and August, Perry indicated if it’s successful, she would consider extending her stay if the possibility presented itself.
Perry didn’t disclose sales projections for the unit.
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