SHANGHAI — Ted Baker, which has doubled its number of stores in China from two to four in the past month, is hoping Chinese consumers will hop on the affordable luxury bandwagon.
Since opening its first China store in Beijing a little over 12 months ago, Ted Baker has wasted no time following up with two stores in Shanghai and a concession in Beijing’s newly opened Galeries Lafayette department store. The British company, which got its start as a men’s shirt specialist in Glasgow 25 years ago, plans to eventually roll out 10 stores across tier-one, and perhaps some tier-two, cities.
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