By  on March 20, 2014

LONDON — In a move to sharpen its brand identity and offer, Temperley London will fold its Alice by Temperley diffusion line into its main collection.

“We want to focus on what we do best and to unify the brand,” said Alice Temperley, the label’s founder and creative director, who noted that the main line is generating four full collections a year, in addition to capsule collections.

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