Leandra Medine, the witty writer behind the influential fashion blog The Man Repeller, has joined with PJK (formerly Patterson J. Kincaid) to create a contemporary line called MR x PJK…Just Sayin’ for spring.
The collection, which will bow at the Coterie, is a cross between PJK creative director Chelsey Santry’s feminine West Coast-infused aesthetic and Medine’s edgy New York style.
It can be dressed up for a more serious look or relaxed to look tomboyish, she added. “There are leather jackets you can wear out at night; quirky graphic Ts, and feminine, girly dresses that go under a big army vest.”
The MR x PJK collection will be shown at the Coterie, sporting hangtags that feature a “Repel-ometer” — essentially a tongue-in-cheek rating system attesting to the level of “man repelling” in the item. This is based on Medine’s point of view that trend-driven fashion pieces don’t appeal to the opposite sex.
“I love their young spirit and the accessibility of their brand,” said Medine. “Jane [Siskin, president of parent Jaya Apparel Group] is really smart and committed, and I wanted to align myself with them.” She said she’d love the clothes “to repel” the opposite sex, “but Jane is very smart and said we just can’t put fur pom-poms on everything!”
In 2009, Jaya, formerly L’Koral Industries, launched Patterson J. Kincaid trendy sportswear at the opening price point of contemporary. Siskin said the company had been talking about the idea of collaborating with a blogger or a stylist for PJK. “We went through our wish list and Leandra was at the top. We have a relationship with Creative Artists Agency,” which represents Medine, she said.
The new brand is priced higher than PJK and includes dresses, skirts, tops and knits in silks, chiffons and cottons. Retail prices for MR x PJK range between $198 and $398, compared to PJK’s tags of $98 to $198.
“Everything has an attitude. Leandra’s personality shines through in every piece,” said Siskin, who said Medine collaborated with Santry on design. “She free-associated what girls would want to wear for next spring, and we [came up with] things that embodied her words. It just happened organically.”
The Man Repeller clocks 3.5 million page views a month, and came in at number one on Adweek’s “Fashion’s Power 25” list last September.
MR x PJK will have a limited offering. “We’re teaming up with key retail partners who are doing events that Leandra will host,” said Siskin, who declined to project first-year sales. The line will also be sold on pjk.com.
Mitch Grossbach of Creative Artists Agency, who through its Fashion & Beauty division, represents designers and other talent, added: “MR x PJK provides an additional access point for Leandra to connect with her fans and followers, while extending her Man Repeller brand into new areas of business.”
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
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@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)