It’s a whole new game in the field ofdistribution.
These days, the sign of a successful designer is being able to straddle multiple distribution channels and price points without tarnishing the brand’s image. Taking a page from the playbooks of Ralph Lauren and Isaac Mizrahi, more and more brands and designers are finding themselves simultaneously selling different categories in department and specialty stores; hawking products on QVC or HSN, and creating special lines for warehouse clubs like Costco and Web sites such as eBay. They’re also designing lower-price, and often exclusive lines, for stores such as Kohl’s, J.C. Penney, Target, Wal-Mart and Payless, and selling their collections on their own Web sites, third-party Web sites and through iPhone apps.
Sometimes a designer can have so many different labels and tiers of distribution it’s hard to keep them all straight. To help, WWD has prepared this list of the various labels of some major fashion brands, where they sell and their top accounts.
ABS ALLEN SCHWARTZ • ABS Allen Schwartz (Saks Fifth Avenue, Dillard’s, Macy’s, Nordstrom) • Allen B by Allen Schwartz (exclusive to J.C. Penney)
ADAM • Adam (Neiman Marcus, Bergdorf Goodman, Net-a-porter, Intermix, Shopbop) • Adam for Mango (exclusive to Mango, which in turn recently signed a deal with Penney’s to open shop-in-shops in Penney’s stores)
ALICE + OLIVIA • Alice + Olivia (Bloomingdale’s, Saks, Neiman’s, Shopbop, Bergdorf‘s) • Alice + Olivia shoes (exclusive to Payless)
BADGLEY MISCHKA • Badgley Mischka Couture (Bergdorf’s, Neiman’s, Saks, Harrods) • Badgley Mischka Collection (Saks, Neiman’s, Nordstrom, Holt Renfrew) • Mark & James by Badgley Mischka (Neiman’s) • Badgley Mischka Bride (Kleinfeld, Mark Ingram, Anne Barge Bridal Atelier, Marina Morrison and Ultimate Bride) • Badgley Mischka – American Glamour (exclusive to HSN)
BCBG • BCBG Max Azria (Bloomingdale’s, Nordstrom, Saks, Lord & Taylor, Tootsies) • Max Azria (Company-owned boutiques) • Hervé Léger by Max Azria (Bergdorf’s, Saks, Bloomingdale’s, Intermix, Net-a-porter) • BCBGeneration (Macy’s, Lord & Taylor, Hudson Bay, Dillard’s, Macy’s Direct, QVC) • Miley Cyrus & Max Azria (exclusive to Wal-Mart)
BEYONCE KNOWLES • House of Deréon (Bloomingdale’s, Neiman’s, Saks, Nordstrom) • Deréon (Macy’s, Dillard’s, Dr. Jay’s, Akira) • Sascha Fierce (dereon.com, Macy’s and Dr. Jay’s)
MARC BOUWER • Marc Bouwer (Neiman’s, Saks, specialty stores) • Marc Bouwer Glamit (Neiman’s, Bergdorf’s, Saks, Bloomingdale’s) • M by Marc Bouwer (exclusive to QVC)
BRYAN BRADLEY • Tuleh (Neiman’s, Neiman Marcus Direct, Bergdorf’s, Holt Renfrew, Louis Boston, Fred Segal Couture, Stanley Korshak, Kirna Zabête, Linda Dresner) • Bryan Bradley (Neiman’s, Neiman Marcus Direct, Holt Renfrew, Bloomingdale’s, Tootsies)
THOM BROWNE • Thom Browne (Barneys New York, Bergdorf Goodman Men) • Black Fleece by Brooks Brothers (Brooks Brothers flagship and Black Fleece by Brooks Brothers store at 351 Bleecker Street, New York)
OSCAR DE LA RENTA • Oscar de la Renta ready-to-wear and accessories (Oscar de la Renta boutiques, Neiman’s, Bergdorf’s, Saks, oscardelarenta.com) • Oscar de la Renta Bridal (Bergdorf’s, Saks, Mark Ingram) • Oscar de la Renta Furs (Oscar de la Renta boutiques, Neiman’s, Saks, oscardelarenta.com)
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye