It’s a whole new game in the field ofdistribution.
These days, the sign of a successful designer is being able to straddle multiple distribution channels and price points without tarnishing the brand’s image. Taking a page from the playbooks of Ralph Lauren and Isaac Mizrahi, more and more brands and designers are finding themselves simultaneously selling different categories in department and specialty stores; hawking products on QVC or HSN, and creating special lines for warehouse clubs like Costco and Web sites such as eBay. They’re also designing lower-price, and often exclusive lines, for stores such as Kohl’s, J.C. Penney, Target, Wal-Mart and Payless, and selling their collections on their own Web sites, third-party Web sites and through iPhone apps.
Sometimes a designer can have so many different labels and tiers of distribution it’s hard to keep them all straight. To help, WWD has prepared this list of the various labels of some major fashion brands, where they sell and their top accounts.
ABS ALLEN SCHWARTZ • ABS Allen Schwartz (Saks Fifth Avenue, Dillard’s, Macy’s, Nordstrom) • Allen B by Allen Schwartz (exclusive to J.C. Penney)
ADAM • Adam (Neiman Marcus, Bergdorf Goodman, Net-a-porter, Intermix, Shopbop) • Adam for Mango (exclusive to Mango, which in turn recently signed a deal with Penney’s to open shop-in-shops in Penney’s stores)
ALICE + OLIVIA • Alice + Olivia (Bloomingdale’s, Saks, Neiman’s, Shopbop, Bergdorf‘s) • Alice + Olivia shoes (exclusive to Payless)
BADGLEY MISCHKA • Badgley Mischka Couture (Bergdorf’s, Neiman’s, Saks, Harrods) • Badgley Mischka Collection (Saks, Neiman’s, Nordstrom, Holt Renfrew) • Mark & James by Badgley Mischka (Neiman’s) • Badgley Mischka Bride (Kleinfeld, Mark Ingram, Anne Barge Bridal Atelier, Marina Morrison and Ultimate Bride) • Badgley Mischka – American Glamour (exclusive to HSN)
BCBG • BCBG Max Azria (Bloomingdale’s, Nordstrom, Saks, Lord & Taylor, Tootsies) • Max Azria (Company-owned boutiques) • Hervé Léger by Max Azria (Bergdorf’s, Saks, Bloomingdale’s, Intermix, Net-a-porter) • BCBGeneration (Macy’s, Lord & Taylor, Hudson Bay, Dillard’s, Macy’s Direct, QVC) • Miley Cyrus & Max Azria (exclusive to Wal-Mart)
BEYONCE KNOWLES • House of Deréon (Bloomingdale’s, Neiman’s, Saks, Nordstrom) • Deréon (Macy’s, Dillard’s, Dr. Jay’s, Akira) • Sascha Fierce (dereon.com, Macy’s and Dr. Jay’s)
MARC BOUWER • Marc Bouwer (Neiman’s, Saks, specialty stores) • Marc Bouwer Glamit (Neiman’s, Bergdorf’s, Saks, Bloomingdale’s) • M by Marc Bouwer (exclusive to QVC)
BRYAN BRADLEY • Tuleh (Neiman’s, Neiman Marcus Direct, Bergdorf’s, Holt Renfrew, Louis Boston, Fred Segal Couture, Stanley Korshak, Kirna Zabête, Linda Dresner) • Bryan Bradley (Neiman’s, Neiman Marcus Direct, Holt Renfrew, Bloomingdale’s, Tootsies)
THOM BROWNE • Thom Browne (Barneys New York, Bergdorf Goodman Men) • Black Fleece by Brooks Brothers (Brooks Brothers flagship and Black Fleece by Brooks Brothers store at 351 Bleecker Street, New York)
OSCAR DE LA RENTA • Oscar de la Renta ready-to-wear and accessories (Oscar de la Renta boutiques, Neiman’s, Bergdorf’s, Saks, oscardelarenta.com) • Oscar de la Renta Bridal (Bergdorf’s, Saks, Mark Ingram) • Oscar de la Renta Furs (Oscar de la Renta boutiques, Neiman’s, Saks, oscardelarenta.com)