The 10 most recognized brands in sportswear are a mix of activewear, mainstream denim and vertical retailers. What they have in common is they make popular fashion basics that aren’t too expensive, they cater to women, men and children, and their brands have high-profile images.
A great pair of jeans, basic Ts and sweaters, sweatshirts and sneakers appear to be what customers conjure up first and foremost when asked about the sportswear brands they know best, and the survey’s results support that.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)