The 10 most recognized brands in sportswear are a mix of activewear, mainstream denim and vertical retailers. What they have in common is they make popular fashion basics that aren’t too expensive, they cater to women, men and children, and their brands have high-profile images.
A great pair of jeans, basic Ts and sweaters, sweatshirts and sneakers appear to be what customers conjure up first and foremost when asked about the sportswear brands they know best, and the survey’s results support that.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styled by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)