By  on March 27, 2017
Akiko Aoki RTW fall 2017

TOKYO — Asia’s most prominent fashion week wrapped up its six-day run on Saturday, bringing to a close a week of fashion shows, installations, music events, parties and store events.

The fall edition was the second season in which Amazon was the headlining sponsor, and the first in which the e-commerce company actively supported more designers and brands to join in the events. With its newly launched At Tokyo program, Amazon backed three brands to show during fashion week for the first time, and also gave them a platform to sell their products online to customers worldwide. James Peters, vice president of Amazon Fashion in Japan, said the company will continue to sell this season’s three brands on its site, while at the same time looking for three new brands to support next season.

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