By  on October 8, 2013

Isabel and Ruben Toledo have teamed with Lane Bryant to launch a capsule collection — a first for the special-size retail chain.

Their first go-round — a novelty T-shirt and tote bag highlighting Ruben Toledo’s signature sketches — will be in stores for the holidays, with a full collection of ready-to-wear, outerwear and accessories planned for spring. Their alliance with the $1 billion retail powerhouse is a major shift, especially for Isabel Toledo, who has generally been press shy and who, like her husband, gravitates towards more artistically minded projects. Unlike many designers, she opted not to maximize on the publicity generated by Michelle Obama wearing her clothes. After the First Lady wore Toledo’s lemongrass-colored ensemble to the presidential inauguration in 2009, Toledo carried on pretty much as she has for 30 years, preferring to focus on her craft than finesse the art of self promotion.

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