By  on November 6, 2011

Tommy Bahama is placing more emphasis on its feminine side.

The $450 million brand, which currently does 70 percent of its volume in men’s wear, and 30 percent in women’s wear, aims to grow the women’s segment to 50 percent of the business over the next five years in its own stores and e-commerce, according to Terry Pillow, chief executive officer of the Tommy Bahama Group, a division of Oxford Industries, Inc.

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